Send an Email
Sending an Email
NOTE: Before you can send an email you must create an Email List to identify your target audience and it is strongly recommended to create a ZMail Template to ensure your communication is appropriately branded and includes the necessary information.
Best practices with email content:
✗ Do not use ALL CAPITALIZED WORDS in your subject line or body.
✗ Avoid using spam associated type words (‘Free’, ‘Sale’, ‘Cash’, ‘Limited Time Offer’, etc.). Spam Words to Avoid
✓ Keep your subject line between 35 to 50 characters long. The longer your subject line, the more likely it will be flagged as spam.
✓ Send content that families and volunteers have signed up for and are expecting. If you send non-relevant content, families and volunteers may mark ZSuite sent emails as spam.
✓ Send your newsletters consistently.